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 REVIEWS
Prof Huang's comments on the TAO for CEOs and Investors
(Professor Huang is a master of the I Ching. As a professor of Physics at the Massachusetts Institute of Technology, he has written three books on Physics and three books on the I Ching. He kindly accepted to review my book and wrote to me the following lines. I will always be grateful for his kindness and generosity.)

Dear Mr. Urvina:

Thank you for letting me look at "The Tao for CEOs and Investors". It is clearly a labor of love, a monumental and ambitious project that renders Wilhelm in the business context. It conveys the underlying message that all corporate and financial activities are, at bottom, spiritual pursuits. I am sure that all successful players in the financial world know this in their hearts, but it is not commonly recognized.

I resonate with the theme that one gets out of the I Ching what one already has in oneself; that the I Ching is a mirror of one's inner self. For this reason, it takes cultivation to be benefited by the I Ching. I particularly appreciate the section on lessons for the investor, as I am more familiar with investing than running a company.

I think you should publish this book, but not on the internet for free. People value what they have to pay for.

As a manual, I think your book is invaluable to the CEO or investor who is conversant with the philosophy of the I Ching; but in the real world few have the prerequisite. To appeal to a wider audience, I believe, you would have to supply an introduction to the true novice. Your intended audience of CEO's and investors generally are an impatient lot, and very "busy". So I think you might pare down the book a bit.

My specific comments are follows:

1. "The I Ching's Lesson for the CEO" is generally excellent, but I think a bit rambling. It would be more effective if tightened.

2. The I Ching consists of different parts, viz the hexagram and line texts, and the Ten Wings, and they are of different origin. In passages like "The I Ching says..." or "Confucius says..." it might be helpful to make more specific references to the particular parts of the I Ching.

3. "Book Two - The I Ching Applied" repeats much that is already in Book One. Perhaps the two books can be integrated into one (?)

4. I like the "Cases", as they illustrate the way you use the I Ching effectively.

These are just some unorganized thoughts, for whatever they are worth. Again, thank you for sending me your book,


Sincerely,


Kerson Huang



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